Adding value
"Our continued
determination to improve our competitive positions through a structured
approach by focused management teams means that our businesses are well
prepared to take advantage from an upturn when it happens."
Our business model is one of semi-autonomous operating companies, in which
performance-focused management teams have clear lines of command and straightforward
control systems. This means that our businesses are not unduly distracted
by unnecessary activities from their primary task of serving customers
and developing new products and applications. The clear lines of command
enable managements to focus resources on priority areas, in particular
to manage relationships with customers, to maintain focus on product development
and to improve internal processes, for example improving lead generation,
order fulfilment and response times in the supply chain, whilst implementing
efficiency improvement initiatives.
Despite the individual nature of the businesses, considerable emphasis
is placed on knowledge sharing across the group and the transfer of best
practice, with emphasis on sales and marketing initiatives. Initiatives
developed in one company, such as web-based training and customer demonstrations,
have been adopted by a number of other companies in the group.
The heads of each of the companies meet periodically with the executive
management team to discuss performance and strategy and share best practice.
The 2002 Presidents Meeting will be held in Shanghai, China, giving the
Presidents the opportunity to visit local offices, customers and distributors
in this fast-growing market.
The small corporate centre with a close link to shareholders and the
operating companies ensures that the operating companies are directly
tied
to the process of adding shareholder value. Central to our philosophy
is a
management style which emphasises delivery against commitments. To best
allow us to manage expectations, we strongly encourage our operating
management teams with "bad news comes early, good news can wait".
A key benefit of the simple structure is its flexibility: we did not need
to suddenly restructure our businesses and take short-term measures to
cut costs which could be detrimental in the long term, a route which many
other companies have been forced down recently in response to the economic
climate. Instead we are able to quickly focus on the priorities. Over
the past year this has enabled our businesses to strengthen their relative
positions. And, as in the past, we continue to look for suitable bolt-on
and stand-alone acquisitions where these are appropriate.
The result is that our businesses are operationally and financially geared
to take advantage from an upturn when it happens.
Hans Nilsson, Chief Executive
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